About Gaming Arts


Gaming Arts, LLC is a privately-owned end-to-end gaming technology provider of electronic gaming machines, bingo, keno, and interactive casino promotional systems. Long known as the world leader in bingo and keno games and technologies, Gaming Arts has expanded its focus to reinventing the casino floor with an extensive library of groundbreaking video reels. Its tireless commitment to innovation, performance, and ‘Fun for the Gambler’ mentality is the driving force behind Gaming Arts’ unrivaled creativity, resulting in the fastest and largest scale slot launch by a newcomer in the history of gaming.

In the EGM space, Gaming Arts continues to build a powerful portfolio of slot games that are far from ordinary. Its inaugural collection of video reels, including the Pop’N Pays™ and Da Fa Ba™ series, the patented Dice Seeker® series, and Casino Wizard® suite of video table games, are being enjoyed by players across the country with international placements coming later this year. Over 25 titles and the world’s first patent pending persistent wheel games featuring the HALOTOP® Wheel Topper will be available to operators in the near future. Customers can also expect to see amazing new hardware in the coming months, featuring some of the sleekest cabinets ever seen on the slot floor.

Gaming Arts’ investment in the game development and design space is a testament to its commitment to providing an exceptional library of innovative slots that players love while increasing operators’ bottom line. For bingo operations, Gaming Arts has developed an enormous suite of bingo SuperGames® including the million-dollar Bingo Millions® games, all underwritten by Gaming Arts. These games, coupled with technological advances such as its proprietary Super Win Bingo™ computerized game system, are changing the future of bingo.

For keno operations, the Company is the world leader in keno games and technology, including the industry-leading Optima® Keno System, installed across the U.S. and Asia, the world’s first fully automated EZ Keno® kiosks, and KenoCloud.com which gives players online access to view keno game results at their leisure.

Gaming Arts’ commitment to research and development does not stop there. To combat the COVID-19 threat, Gaming Arts is developing the world’s first series of UVC disinfecting mechanisms specifically engineered for the gaming industry. These devices are designed to disinfect EGMs, shufflers, playing cards, dice, gaming chips, and more, allowing operators to battle not only COVID-19 but any future pathogens that may arise in the new norm.

Gaming Arts holds gaming licenses in approximately 150 jurisdictions including North America, Latin America, the Pacific Rim, and South Africa.

Key Milestones

  • 2022
    • G2E 2022 promises to be the biggest show ever for Gaming Arts. The company will have its largest booth ever with a huge library of games including showcasing over 25 amazing new games for 2022 along with its innovative Bingo and Keno offerings.
    • Placements of the highly anticipated Gaming Arts’ Casino Wizard VIP™ electronic table game (ETG) begin in late Q3. Without question, this game is the most advanced and feature rich ETG in the world with an astounding 8 table games in one platform including Blackjack, Roulette, Craps, Baccarat, Pai Gow Poker, Triple Card Poker, Super Big 6 Wheel and Swap’em Poker. Most of these games with high-hold side bets, special bonusing and progressives.
    • Numerous new themes are released and will be ready for placement just in time for G2E 2022. These include Egyptian Gems™ suite of games for our dual screen Phocus™ cabinets, Spooky Spins™ for our HaloTop® cabinet, as well as the Pop’N Pays More™ series for our beautiful 49” VertX™ cabinet and more.
    • Gaming Arts has partnered with Brian Christopher, America’s No. 1 slot influencer, to develop the Brian Christopher’s Pop’N Pays More™ game. Gaming Arts began placing the games across the U.S. To date, game performance has been outstanding at up to 4X house average to support what has been our quickest and most ambitious game launch ever. Brian has personally appeared at a number of properties to meet and greet with some of his millions of followers.
    • At G2E, Gaming Arts will be displaying another “think outside of the box” technology known as “Change Your Luck™”. Players will try anything to break bad luck streaks as superstition rules for a great many players. This technology allows players to press the “Change Your Luck” button, changing future RNG outcomes, resulting in actually changing the player’s luck. The patent for this case will issue in a few months.
    • The first-of-its-kind full-service Keno Kiosk with TITO functionality is approved for field trials in Nevada and will be on display at G2E 2022.
    • Gaming Arts launches its Kung Fu Empress™ game to rave reviews. The adorable little empress is rising to the occasion with exceptional performance wherever the game has been placed.
    • Gaming Arts continues to expand its library of Historic Horse Racing (HHR) games along with entering a record number of new HHR markets with the cooperation of its great partners in the HHR space.
    • One of our innovative “think outside of the box” patents issues directed to Volatility Stabilizing Math (VSM™). Players love high volatility games but there is a huge downside as high volatility inevitably comes with devastating “Cold Streaks” which are game killers often resulting in players abandoning their once favorite game. VSM can significantly limit and stabilize these disastrous “Cold Streaks” with our proprietary game mechanics.
    • Gaming Arts reaches a new licensing milestone and now holds gaming licenses in over 150 jurisdictions and still growing.
    • Licensing imminent in Ohio, North Carolina, Virginia and Wyoming.
    • The flagship product of Gaming Arts’ PlayerGuard™ Systems, CardGuard™, begins field trials with very encouraging preliminary results. CardGuard™ efficacy rates reach up to an incredible 99% disinfection level for an extremely wide variety of pathogens, including the SARS-CoV-2 virus which causes COVID-19.
    • Gaming Arts’ entry in the slot sector is best describes as one of the fastest entries in the history of gaming. In less than three years, Gaming Arts has placed approximately 1,000 machines despite the devastating effects of COVID-19 which shut down the entire gaming sector for so very long.
    • Gaming Arts announces the creation of the Pop’N Pays More™ series of slot games. These exciting new games built on the VertX™ Grand 49” portrait cabinet, follow in the success of the original Pop’N Pays game series which are proven winners, coast-to-coast.
    • Now licensed in Arkansas, Kentucky, New Hampshire.
    • Gaming Arts’ game portfolio continues to rapidly expand across the board with expanded libraries of games for its entire cabinet line including the Phocus® Dual Screen, the VertX™ 49” portrait, HaloTop™ wheel cabinet and its HHR platform.
    • Gaming Arts and Gamesys, a Bally corporation, enter into a five-year exclusive partnership for placement of Gaming Arts’ game library into Gamesys online real money casinos, worldwide. Gaming Arts’ games will be featured prominently as part of Gamesys’ online offering.
    • Gaming Arts receives its fourth provincial gaming license in Canada.
    • A significant number of patents issue directed to various technologies including UVC disinfecting systems, game feature patents and a combination button deck and player tracking module which may completely eliminate the need for separate player tracking modules, saving customers significant dollars while greatly expanding design options for manufacturers.
    • Gaming Arts partners with Jumbo Technology Co., Ltd., of Taiwan, to bring a one-of-a-kind new game, Ocean Phoenix™, to North American casino markets. The incredible seven and one-half foot long gaming console features spaces for six players with game play mechanics like no other game in the industry.

  • 2021
    • Gaming Arts and Ruby Seven Studios, an award-winning social casino gaming company, partner to bring Gaming Arts’ game content to land-based and online casinos with engaging free-to-play casino gaming apps.
    • Gaming Arts launches its long anticipated VertX™ Grand cabinet in a number of jurisdictions. This sleek and feature-rich 49” portrait cabinet utilizes “best of breed” components to optimize the player experience. In addition, an entire library of games are now available with many more under development.
    • License approval in Indiana.
    • Gaming Arts intellectual property portfolio of UVC disinfecting systems, known as PlayerGuard™ Systems, continues to grow rapidly with the issuance of additional patents in the UVC space with many more patents pending.
    • Gaming Arts launches its first series of Historic Horse Racing (HHR) games through its partnership with Exacta Systems. HHR continues to grow and Gaming Arts plans to have a strong presence in the industry moving forward.
    • A large number of digital wheel patents issue including a very large number of differing designs ranging from the more standard digital wheel all the way to the more elaborate star wheels.
    • Gaming Arts’ PlayerGuard™ Systems has been named the “Best New Product of 2021 in the Health and Safety” category. This prestigious award was presented by Global Gaming Business at G2E 2021. Player Guard™ Systems include a large group of products that utilize advanced UVC lighting to decontaminate and sanitize a very wide variety of products and mechanisms that are commonly found in casinos.
    • Gaming Arts announced two significant promotions for its executive team. Effective immediately, Mike Dreitzer has been promoted to Chief Executive Officer and Matt Heyerdahl has been promoted to Chief Financial Officer. Mike and Matt have distinguished themselves as true industry leaders by expanding the company so rapidly and managing the company through the COVID-19 crisis.
    • Gaming Arts’ Heroes and Villains™ game named as the “2020 Top Performing Game from an Emerging Supplier” by the prestigious EKG Slot Awards. Heroes and Villains™ is part of the Dice Seeker™ series of games along with Viking Invasion™ and Flappers & Dappers™. Games so unique and entertaining, they have been granted a patent by the United States Patent & Trademark Office.
    • Gaming Arts announced the creation of its new VertX™ Grand 49” portrait cabinet. This project has been cloaked in secrecy since its inception last year and is expected to have its premier this summer with an amazing number of exciting new themes. Few cabinets can match its sleek beauty coupled with its exceptional functionality. The VertX™ Grand is sure to be a hit with players everywhere.
    • Gaming Arts has been nominated for two prestigious EKG Slot Awards. The Company’s Casino Wizard™ Table Games has been nominated in the Top Performing Electronic Table Game (ETG) category and Gaming Art’s Dice Seeker™ series, Heroes and Villains™ game, has been nominated as the Top Performing Game from an Emerging Supplier.
    • Gaming Arts list of gaming licenses continues to grow rapidly with approximately 130 current licenses. In addition, Gaming Arts is currently expanding into Colorado, Indiana, Michigan and more.
    • Gaming Arts signs a Historic Horse Racing (HHR) development agreement with Exacta Systems to bring exciting Gaming Arts’ content onto the Exacta historical horse racing system. With regulatory changes happening across the country, HHR should continue to have strong year-over-year growth potential.
    • Casino Wizard electronic table games (ETG), released late last year, continues to set the standard for electronic table games across the country with exceptional performance from coast to coast. Casino Wizard is a first-of-its-kind multigame featuring Craps, Roulette, Black Jack and Baccarat along with amazing side bets.
    • Gaming Arts launches a truly remarkable lineup of new games, including the Shi Fu Jinbi series, Wu series, Hamster Libre and Inferno Wheel series for the HaloTop™, and more.
    • The Gaming Arts portfolio of UVC disinfecting products known as PlayerGuard™ Systems, continues to grow with additional patents allowed and filed. Prototyping continues on many PlayerGuard™ products.
    • Carrie Ullenbruch has joined the Gaming Arts family as Marketing Manager. Carrie brings years of marketing experience to the company after much success at Aristocrat and Ainsworth.
    • Jason Babler has been promoted to the role of Director of Product Management for Gaming Arts. Jason, a gaming veteran for many years, has been instrumental in developing a comprehensive product strategy for our slot and bingo products.
    • Sam Basile has accepted the position of General Counsel for Gaming Arts. Sam brings decades of experience in the gaming industry and is very well known to many in the gaming community for his excellent legal work and leadership.
    • Dave Berdan, our former General Counsel, has been appointed as General Counsel for the United States Patent and Trademark Office in Alexandria, Virginia. Dave’s overall legal expertise and work on the Gaming Arts’ Intellectual Property portfolio has always been stellar and has prepared him well for his new position overseeing a vast number of federal employees and departments.

  • 2020
    • Matthew Heyerdahl, Chief Accounting Officer and Director of Finance, named to the 2020-2021 class of Emerging Leaders of Gaming and Global Gaming Business Magazine 'ELG 40 Under 40'.
    • Three, of a number of UVC patent applications directed at combating the COVID-19 virus and other pathogens, fully or partially allowed in record time by the USPTO. Technologies relate to automated disinfection of EGMs, shufflers, playing cards, gaming chips, dice, currency, etc.
    • First-of-its-kind persistent wheel games in the Inferno Wheel™ series launch in Northern California, featuring the exclusive Gaming Arts’ HALOTOP™ digital wheel topper. Games and hardware so unique, multiple patent applications filed.
    • Gaming Arts shortlisted for the 2020 Global Gaming Awards in the Land-Based Industry Supplier of the Year category
    • President Mike Dreitzer shortlisted for the 2020 Global Gaming Awards in the American Executive of the Year category
    • Game placements reach record highs
    • Canadian slot initiative moving forward rapidly in Ontario, British Columbia, Alberta, and Saskatchewan
    • A great many of Gaming Arts’ EGMs approved for social distancing
    • Gaming Arts R&D efforts lead the gaming industry to battle the COVID-19 virus
    • Numerous UV disinfecting patent applications filed
    • First persistent slot game play patent issues with additional patent applications on file
    • 5th, 6th, 7th, 8th and 9th skill-based patents issue with additional patent applications on file
    • More comp eligibility patent(s) issue with additional patent applications filed
    • Received approval of the first-of-its-kind multi-game Casino Wizard™ Table Games – the first entrant of the Casino Wizard™ family of games – and accomplished its first placement in Kansas.
    • Received approval of the Dice Seeker™ series of games, including Flappers & Dappers™, Viking Invasion™, and Heroes & Villains™, and achieved its first placement in Southern California.
    • Reached 120 gaming licenses worldwide
    • Matt Heyerdahl named Chief Accounting Officer & Director of Finance
    • First game placements in Latin America

  • 2019
    • Mike Dreitzer, President, named to Global Gaming Business Magazine's '25 People to Watch' in gaming for 2019
    • Received approval of its first two Pop'N Pays™ video reels, Piñatas Olé™ and Big Top™, on Phocus® upright and hybrid cabinets with more than 400 orders in the pipeline
    • Celebrated its 10-year anniversary
    • SuperBingo™ Slots Nevada field trail commenced
    • Reached more than 100 gaming licenses worldwide
    • Pop’N Pays™ games accomplished 100th game placement
    • Pop'N Pays™ achieved exceptional game performance as reported by Eilers-Fantini
    • Piñatas Olé™ shortlisted for ‘Slot of the Year’ in the 2019 Global Gaming Awards
    • Received approval of Da Fa Ba™ video reels, Fu Yu Ba™ and Kai Fu Ba™, on Phocus® upright and hybrid cabinets

  • 2018
    • Named industry veteran Mike Dreitzer Gaming Arts President
    • Greatly expand its game development studios
    • First slot topper patent issues
    • Industry veteran Jean Venneman joins Gaming Arts as Chief Commercial Officer
    • Approved by numerous tribal and state agencies
    • First skill-based gaming patent allowed
    • Signed distribution agreement with Canada Gaming Supplier Bet Rite Inc.
    • Acquired Las Vegas Bingo Supply, Inc., including its product inventory, equipment, and customer relationships
    • Showcased inaugural collection of Class III video reels at G2E 2018 on what was the Company's largest G2E booth to date
    • Keith Kruczynski, Director of Game Development, named to the 2018-2019 class of Emerging Leaders of Gaming and Global Gaming Business Magazine 'ELG 40 Under 40'

  • 2017
    • Approved by California Bureau of Gambling Control to distribute Class III games
    • Approved by Arizona Department of Gaming to distribute slot machines
    • Released first-of-its kind Pattern-Keno game
    • Purchased second industrial office building in the Hughes Airport Center in Las Vegas
    • Introduced the Super Promo™ casino promotions system
    • First slot comp system patent issues
    • Introduced the Super Win™ bingo award and promo system

  • 2016
    • Launched Bingo Bonanza Millions in the Philippines
    • Launched Keno Millions featuring a life-changing jackpot
    • Introduced Super Match and Super Pick & Win
    • Launched Patriot Keno, a groundbreaking game that supports our troops while entertaining players

  • 2015
    • Super Spin™ computerized bingo system approved by Nevada Gaming Control Board
    • Launched Super Spin Bingo — an entirely new way to play and energize the casino floor
    • Super Promo approved by NGCB Expanded to South Dakota with the Keno Optima® System
    • Launch Super Promo - an entirely new way to play and energize the casino floor.
    • Launched Bingo Millions featuring a life-changing jackpot

  • 2014
    • Received Manufacturer/Distributor license in Mississippi
    • Received Distributor license for Electronic Bingo/Keno in Montana
    • First SuperBingo patent issues
    • Expanded to Asia and launched EZ Pattern Bingo & Lightning Bingo in the Philippines
    • Received approval from South Dakota Gaming Commission to distribute keno systems
    • At G2E 2014, introduced Bingo Millions and Keno Millions featuring life-changing jackpot games
    • Introduced Bingo Millions and Keno Millions - life changing jackpots at G2E Expanded to New York with Super Games
    • Launched SuperGames in New York

  • 2013
    • Released the world's most innovative self-service Keno kiosk EZ Kiosk
    • Expanded the SuperGames game library
    • Expanded the keno games library
    • GLI lab approval of enhanced Optima® game system

  • 2012
    • Expanded Linked Progressive SuperGames to Illinois
    • Launched iKenoCloud.com, enabling players to watch live Keno from home
    • Super Flashboard® Multi-Bingo game certified by GLI
    • Approved by NGCB for Gaming Manufacturer, Distributor, and Operator of Inter-Casino Linked System
    • Completed acquisition of Session Gaming LLC keno assets, including Optima® Keno System
    • Released first of its kind Pattern-Keno game

  • 2011
    • Purchased new building at 323 Orville Wright Court, Las Vegas NV 89119
    • Expanded the SuperGames game library
    • Expanded the keno games library

  • 2010
    • Flashboard Bingo™ game certified by GLI
    • Released new Linked Progressive SuperGames for Charities in Michigan

  • 2009
    • Gaming Arts, LLC formed in Las Vegas, Nevada
    • Successfully completed asset purchase for bingo assets from LVGI® Las Vegas Gaming Inc.
    • Launched numerous new Super Games to the Bingo industry