Player expectations are rising, floors are moving faster, and operators are asked to deliver results with less downtime and fewer distractions. In that environment, the bar isn’t novelty – it’s performance you can count on.
A Focused Team with Big Ambitions – and a Clear Vision
Operators are the heroes of the casino floor. You take the calls, manage the tradeoffs, protect uptime, and decide what earns space – and what doesn’t. When a game underperforms, it isn’t just a data point; it creates work, adds risk, and disrupts the rhythm your team fights to maintain.
That’s why our focus is simple: deliver products that install cleanly, run reliably, and keep performing long after launch. We’re raising the bar on how we build – tighter quality gates, clearer performance expectations, and disciplined execution – so operators see fewer surprises and more confidence from day one.
We study the market on your behalf and build games players want to play – without simply copying the competition. The goal is differentiation that performs – familiar enough to earn a try, and better enough to earn a stay. We pair proven mechanics with sharper design, and the configurability teams need to match the realities of different floors. And we back every install with responsive support and continuous improvement, because long-term performance is the standard.
We hold ourselves to a simple set of operator promises:
Floor-ready installs: defined requirements, seamless installs, and refined handoffs.
Uptime-first design: less disruption, straightforward serviceability, and confidence that holds shift after shift.
No-surprise launches: transparent expectations and performance you can rely on long after day one.
Operator-configurable play: configurations that flex across properties, denominations, and real‑world operating needs.
Here after the install: fast response, clear ownership, and continuous refinement—well beyond the install.
Together, our leadership team is accountable for one outcome: helping operators run a stronger floor. That means decisions that prioritize readiness over rush, reliability over rework, and support that stays engaged after the install. We lead with clarity and accountability, and we measure our progress in the ways that matter on-property – fewer surprises, faster resolution, and games that earn their keep.
Robert Ziems is an accomplished executive who provides steady leadership, strategic direction, and disciplined execution. As CEO, he focuses on aligning teams, priorities, and culture to build a strong foundation for long‑term success, reinforcing an EFFXLNT mindset grounded in achieving excellence through efficient effectiveness, accountability, and results.
Operator commitment: Set an operator-informed product vision and roadmap – so every release is built for floor realities and long-term performance.
Martha Schuessler serves as Chief Financial Officer, providing disciplined financial leadership that supports strategic decision-making and operational execution. She partners closely with the executive team to drive financial planning, budgeting, forecasting, and performance management, helping ensure resources are aligned to the company’s highest priorities. With a focus on clarity, accountability, and sound governance, Martha helps strengthen the financial foundation that enables sustainable growth and long-term value creation.
Operator commitment: Tie commercial and operational decisions to readiness and support—so you get fewer surprises and more predictable outcomes.
Greg Colella is a senior executive who brings a strong product mindset and strategic leadership to the organization. As Chief Product Officer, he is known for aligning vision, execution, and teams to deliver focused, market‑driven outcomes.
Operator commitment: Ground product decisions in real floor constraints—serviceability, configurability, and performance you can trust week after week.
Jason King is a seasoned commercial leader known for building trusted partnerships and aligning teams around clear growth priorities. As Chief Commercial Officer, he leads go‑to‑market strategy and partner relationships, helping translate market insight into strategies that expand customer value and drive sustainable growth.
Operator commitment: Provide straightforward communication, dependable follow-through, and partnerships built around what your floor needs to win.
Kimberly Fields brings deep gaming‑industry experience and a steady, execution‑focused approach to leadership. As Chief of Staff, she partners closely with the CEO and leadership team to align priorities, strengthen collaboration, and translate strategy into clear, measurable outcomes—helping the organization move faster with focus and discipline.
Operator commitment: Tighten cross-team coordination so installs, updates, and escalations move with speed and clarity.
Jason Weller serves as Senior Vice President of Operations, leading execution across manufacturing, field service, logistics, and facility readiness to ensure reliable delivery and performance. He focuses on building scalable processes, strengthening cross-functional coordination, and establishing practical workflows that keep projects moving and customers supported. Jason partners with product, commercial, and engineering leaders to turn priorities into on-the-ground results—driving accountability, responsiveness, and continuous improvement.
Operator commitment: Strengthen logistics and field execution that keep games online, parts moving, and service responsive when it matters.
