Gaming Arts Brings a New Era of Operator-First Innovation to G2E 2026

New progressive technology, differentiated content and expanded product development give casino operators greater control and choice

A smiling cartoon tiger, panda, and monkey stand in front of two arcade-style slot machines and a traditional Asian building, surrounded by bamboo. Text reads OPERATOR-FIRST INNOVATION and features Merkur Gaming and G2E logos.

LAS VEGAS | Gaming Arts will arrive at G2E 2026 with its most ambitious portfolio to date, introducing a new vision for progressive gaming, new hardware and an expanded lineup of products created around the realities of today’s casino floor.

Since joining Merkur Group in 2025, Gaming Arts has expanded its research and development organization, accelerated its product roadmap, and invested in new manufacturing capabilities, talent and operational infrastructure. By combining the creative agility of Gaming Arts with Merkur’s engineering expertise, global reach and manufacturing resources, the company is building a broader pipeline of products designed to help operators create meaningful competitive advantage.

“The future of gaming belongs to operators who have the flexibility to create their own advantage,” said Robert Ziems, Chief Executive Officer of Gaming Arts. “This G2E, Gaming Arts will showcase new entertainment experiences, proven brands and a new vision for progressive technology, all designed to help operators drive visitation, build occupancy and create meaningful differentiation.”

Leading the company’s G2E showcase is GA One™, a progressive gaming network that gives operators a new way to deploy and manage larger linked jackpots on gaming machines without the traditional percentage-of-handle model. Built around flexibility, scalability and operator control, GA One represents a different starting point for progressive strategy: the system should adapt to the operator, not require the operator to adapt to the system.

“Operators deserve more flexibility in how they build, manage and differentiate their floors,” said Greg Colella, Chief Product Officer of Gaming Arts. “We’ve doubled the size of our R&D organization and significantly expanded our product roadmap. The result is a portfolio of highly competitive games and innovations that are delivering stronger performance, greater differentiation and more value to operators than at any point in our history.”

That operator-first philosophy extends across the Gaming Arts G2E portfolio:

  • Showtime™ Hollywood™ and Las Vegas™ create an unmistakable visual identity through a black-and-white presentation that transforms into color during a triple concentric wheel bonus.
  • Wild Temple 2™ advances Gaming Arts’ successful franchise with dual characters, expanding collection areas and multiple feature outcomes.
  • Imperial River Temple™ adds another dimension to a familiar Hold & Spin foundation with a Hold & Spin bonus that can activate within the primary bonus.
  • 7s Fire Blitz™ Hotstepper™ and Power 5 build upon the 2025 Gaming Product of the Year and extend the franchise into Gaming Arts’ first stepper-inspired video products.
  • Bigger Piggy Bank and Wolf It Up! bring proven digital content to the casino floor with configurable seasonal themes that operators can use to refresh their presentation throughout the year.
  • Eternal Riches™ and Mysteries of Atlantis™ combine layered bonus structures with synchronized bank-level presentation to help operators create visible destinations.
  • Keno Wizard™ and the 4.0 version of Casino Wizard® place multiple experiences in efficient footprints, giving operators additional ways to broaden choice and extend the value of their floor investment.

Gaming Arts will also introduce the MOD EX 49C, a large-format portrait cabinet designed to fit a traditional casino base. Its narrower profile gives operators a commanding 49-inch presentation while fitting a traditional casino base.

Together, the products reflect a Gaming Arts that is larger, faster and prepared to compete across a broader range of markets and product categories. But the measure of that growth will not be how many products the company introduces. It will be the value those products create for operators.

At G2E 2026, Gaming Arts is not simply introducing more products. It is demonstrating what becomes possible when investment, creative agility, global resources and operator-first thinking come together.

The Game is Changing. New Era. New Energy.

When operators win, everybody wins.

Press Contact

Brittney Ricci, Marketing Specialist
bricci@gamingarts.com