Our Story

The Game is Changing

Player expectations are rising, floors are moving faster, and operators are asked to deliver results with less downtime and fewer distractions. In that environment, the bar isn’t novelty – it’s performance you can count on.

Operators are Our Heroes

Operators are the heroes of the casino floor. You take the calls, manage the tradeoffs, protect uptime, and decide what earns space – and what doesn’t. When a game underperforms, it isn’t just a data point; it creates work, adds risk, and disrupts the rhythm your team fights to maintain.

Our Focus is Simple

Deliver products that install cleanly, run reliably, and keep performing long after launch. We’re raising the bar on how we build – tighter quality gates, clearer performance expectations, and disciplined execution – so operators see fewer surprises and more confidence from day one.

Built to Perform Differently

We analyze the market and create games that players enjoy, focusing on differentiation rather than imitation. Our aim is to be familiar enough to engage and innovative enough to retain. We combine proven mechanics with sharp design and the adaptability teams need for various environments. Plus, we provide responsive support and ongoing improvements to ensure long-term performance.

Our Operator Commitments

Effortless Deployment

Defined requirements, seamless installs, and refined handoffs.

Reliability by Design

Less disruption, straightforward serviceability, and confidence that holds shift after shift.

Launch with Confidence

Transparent expectations and performance you can rely on long after day one.

Tailored for Every Floor

Configurations that flex across properties, denominations, and real‑world operating needs.

Support That Endures

Fast response, clear ownership, and continuous refinement—well beyond the install.

That operator-first standard guides the work – and it starts with the leaders below.

Leadership

Together, our leadership team is accountable for one outcome: helping operators run a stronger floor. That means decisions that prioritize readiness over rush, reliability over rework, and support that stays engaged after the install. We lead with clarity and accountability, and we measure our progress in the ways that matter on-property – fewer surprises, faster resolution, and games that earn their keep.

Robert Ziems is an accomplished executive who provides steady leadership, strategic direction, and disciplined execution. As CEO, he focuses on aligning teams, priorities, and culture to build a strong foundation for long‑term success, reinforcing an EFFXLNT mindset grounded in achieving excellence through efficient effectiveness, accountability, and results.

Kimberly Fields brings deep gaming‑industry experience and a steady, execution‑focused approach to leadership. As Chief of Staff, she partners closely with the CEO and leadership team to align priorities, strengthen collaboration, and translate strategy into clear, measurable outcomes—helping the organization move faster with focus and discipline.

Greg Colella is a senior executive who brings a strong product mindset and strategic leadership to the organization. As Chief Product Officer, he is known for aligning vision, execution, and teams to deliver focused, market‑driven outcomes.

Jason King is a seasoned commercial leader known for building trusted partnerships and aligning teams around clear growth priorities. As Chief Commercial Officer, he leads go‑to‑market strategy and partner relationships, helping translate market insight into strategies that expand customer value and drive sustainable growth.

Martha Schuessler serves as Chief Financial Officer, providing disciplined financial leadership that supports strategic decision-making and operational execution. She partners closely with the executive team to drive financial planning, budgeting, forecasting, and performance management, helping ensure resources are aligned to the company’s highest priorities. With a focus on clarity, accountability, and sound governance, Martha helps strengthen the financial foundation that enables sustainable growth and long-term value creation.

Jason Weller serves as Senior Vice President of Operations, leading execution across manufacturing, field service, logistics, and facility readiness to ensure reliable delivery and performance. He focuses on building scalable processes, strengthening cross-functional coordination, and establishing practical workflows that keep projects moving and customers supported. Jason partners with product, commercial, and engineering leaders to turn priorities into on-the-ground results—driving accountability, responsiveness, and continuous improvement.